Why I started gather
Today, I help brands build offline communities, but it started years ago with a personal frustration.
While working long hours in consulting, I was frustrated by how hard it was to get my friends together. When I was made redundant in 2022, I decided to build an app to solve this.
While working on that app, I started working with WeRoad to build their community of travel lovers. That's when everything clicked. After hosting over 100 gatherings, I saw how hungry people were to connect regularly in person, and it drove incredible business results.
Now I help brands get ahead of digital marketing challenges by building their own thriving offline communities.
Amnon Ferber, Founder
A systematic approach to offline community building
Digital marketing has frameworks, playbooks, and proven systems. Offline community building doesn't - yet.
We’ve seen brands create amazing individual events, but struggle to turn those activations into truly scalable systems, with everyone building their own playbooks from scratch.
Gather brings the systematic approach that has long existed in digital marketing to offline community building. This approach comes from my background in consulting and tech, where I learned to break complex problems into repeatable solutions. I've personally attended 200+ community events to understand what makes people come back – and what makes them move down the marketing funnel.
The result: A scalable system that gets measurable business results from authentic human connection.
From idea to proven system
The Journey:
2023: Started with consumer app "Gather" for friends/family groups
Early 2024: Pivoted to helping companies build connected teams
Late 2024: Worked with WeRoad to build their London and South UK community
2025 onwards: Helping brands build their own systematic communities
The Results: Our systematic approach (i) translates your brand's mission, audience and core offering into an impactful and scalable offline community programme, (ii) gets you up and running within weeks, and (iii) delivers real results – like the 80% brand awareness increase we achieved for WeRoad.
Where we’re going
Our Mission: Make meaningful offline connection systematic and scalable.
Our Vision: Become the go-to global platform that brands, organisations and people trust to build thriving communities through systematic in-person gatherings. By offering tried-and-tested industry-specific templates, effortless implementation, and scalable management tools, Gather empowers gatherers to create enduring human connections, adapt to evolving needs, and continually enrich their communities.
How We're Getting There: By expanding our proven frameworks to serve more industries and building the definitive playbook for offline community success.
Ready to start building your community?
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