Turn your audience into a growth engine through real-life community
We design, host and scale real‑world gatherings that turn passive audiences into superfans - boosting attention, loyalty and organic growth
Is an IRL community right for your brand?
with our 20-second community fit tool
Marketing leaders are worried about the future of digital brand building. Here's why:
💸 Digital ad costs keep rising
CPMs have risen ~30% year‑over‑year, while ad fatigue and competition reduce performance. Last year’s budget won’t deliver last year’s ROI
🔒 Privacy walls are closing
Third-party cookies are being removed, making it harder to target and track digital ads
🏃♀️ Your audience is moving offline
Consumers are spending less time on social media, losing trust because of AI-generated content, and looking for more authentic real-world experiences and connections
Smart brands are leaning into offline community
💸 Digital ad costs keep rising
→ Better ROI per customer interaction
Consumers actively search for local events and experiences - giving you low-cost discovery. Face-to-face engagement drives higher conversion rates, plus one gathering generates months of content and authentic customer stories
🔒 Privacy walls are closing
→ First-party data, zero restrictions
Face-to-face interactions create valuable customer insights with explicit consent - no cookies needed, no platform dependency, no compliance headaches
🏃♀️ Your audience is moving offline
→ Meet them where they're going
As AI-generated content floods feeds, your audience increasingly values authentic, real-world experiences. Offline community gives you an unfakeable competitive advantage
How WeRoad used community to drive trip bookings
“Gather has helped us turn in-person gatherings into a real growth channel. Within a few months, they became a core part of our UK strategy, helping us give people a flavour of our trips and drive bookings.
But the best part is how Gather has streamlined the whole process. They manage all logistics from start to finish, regularly report on performance in detail, and proactively fine-tune our strategy so that it's always making an impact.”
Clarissa Cappelletti, UK Country Manager
WeRoad
Gatherings → growth
+80%
+45%
familiarity with WeRoad brand
interest in booking a trip
"What has caused your perception to change?”
"Love the people I met on the walk including the hosts. Went to the website to look at the upcoming trips after the walk”
"Speaking to others in real life that have used WeRoad or planning trips make the idea more appealing."
Want some practical ideas and next steps for your brand?
Not ready to chat? Try our 20-second tool instead