+45% interest in booking a trip: WeRoad’s IRL community programme
How Gather designed, operated, and scaled local meet-ups that turned travel lovers into paying travellers
+80% brand
familiarity
3.5k attendees in 6 months
4.5* average
event rating
Stage 1: Design
Positioning
Named the group ‘WeRoad Adventure Gatherings’
Promise = make friends & explore – instantly resonates with 20-40s solo travellers
Content
Three repeatable formats (10-15p walks, 20-30p cultural activities, 50 + p drinks)
No reinventing the wheel for every event
Conversion
5-min host intro, traveller ice-breakers, alumni evangelists, postcard CTAs, opt-in QR codes.
Venues
Data scorecard (lighting, acoustics, layout) → picked places that match the brand vibe
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